Some shops make you squeal the first time you visit them. I think you will feel like that when you visit cocorosecouture by the lovely Bree Johnson. Perhaps it’s her happy pieces meant for joyful days like parties, weddings, or a special date… perhaps it’s Bree herself who is just as lovely inside and out! Meet Bree in her own words below!
My daily inspiration comes from a love of sensory fulfillment. Textures colors and ideas just fulfill me to a degree that I can’t explain, we as human beings are meant to create and there’s a part of me that draws from everyday things, but mostly I’m inspired by color palettes and memories and moods. I read the etsy trends report every month and draw a lot from whats trendy. I also have a disease where I don’t have any hair I wear wigs and as a child it was hard to cover the bald spots,and I wore headbands to help me still feel beautiful. I have a business degree, and decided I wanted to put that towards helping people that maybe experienced hair loss like I do. Let them know it’s ok to be who they are, and help them feel confident whether they have a wig on or not. I always donate pieces to alopecia kids, trich kids, or chemo patients. Convo me if you know of someone I can help feel beautiful.
I love to travel with my husband- It’s my other passion- and part of the reason I run my shop, so I can see the world with him. Water is also very soothing to me there’s nothing better than a piping hot bath and complete silence. Sometimes you need quiet alone time, that for me rejuvenates the soul.
I love when I put together whole collections, and the looks for my photoshoots. I love seeing how everything in my head came out in a photograph. I love when I can make things that nobody else has seen. That are 100% created in my head. Without looking at etsy or pinterest or photo blogs. I also love that all my rosette are hand made by me, instead of all the supplies that you can see people buying from china in mass quantities. I think that gives my shop en edge knowing it’s all handmade and 60% is actual vintage fabric.
Three words you think your customer is… Mine are quirky colorful and bold. Doing this will help you brand your shop so people will know it’s your work. Come up with something people actually need and want to buy, then make it unique from everyone else’s product. Learn how to take great pictures or hire a pro photographer, at least if you sell on etsy..selling online you have to entice customers through the senses visually with pictures and descriptions, since they can not touch things. You get as much out of it as you put into it. Work hard, and always take risks. It doesn’t hurt to ask, if you want to be in the show, or you want to be a vendor, or you want to work with a certain photographer..Be brave…ask them!
In three years, Id love to see my shop feel more cohesive. Continue to do seasonal lines, be able to work with some really amazing photographers that I admire, and hopefully Id love to start trunk shows around my home town, I love the feeling of markets and I know I will always want my shop to stay small and always have that indie etsy one of a kind feel to it. My ultimate dream is to have a storefront one day. Run a shop filled with stuff all from etsy sellers and be able to curate everything all nice and pretty make it look like a cupcake shop for accessories.